Weddings, parties, and events designed to be
talked about
Say ‘I do’ to the wedding or party you actually want—because cookie-cutter isn't your style. I specialize in creating events that reflect your vibe, values, and vision. From seamless logistics to unforgettable moments, I bring the fun, flair, and organization so you can truly enjoy the day. And for businesses? Events aren’t just gatherings—they’re your brand in action. Let’s make yours the one everyone raves about!
You *secretly* dread cringey company holiday parties and traditional weddings
And let's be honest...That's what you're going for
You’re a visionary with a bold streak, someone who dreams big and loves a good time. You want a wedding or event that feels like you—effortless, stylish, and full of personality. You value the little details that make a big impact, but you’re too smart to DIY your sanity away.
You want a planner who gets your vibe, handles the chaos, and brings the magic. If you’re all about unforgettable moments and zero stress, guess what?
You plan to be *that* granny who dresses in Converse & still throws ragers
- if that's you, you're in the right place
At RVC, we’re committed to serving up a fun, stress-free planning experience for couples who aren't afraid to
At RVC, we’re committed to
serving up a fun, stress-free planning
experience for couples who aren't afraid to
set the standard
on what an epic, one-of-a
on what an epic,
kind celebration is.
one-of-a kind celebration is.
As I ate the leftover Valentines cake, I turned to my husband and said, "Why would anyone eat vanilla when red velvet exists?" — and the Collective was baked up.
Because in a vanilla world, what you really crave is the Red Velvet. The bold, the elevated, the unique and creative and quirky. You deserve a celebration that stands out like you do.
If you've ever been told that youre too much, welcome, you belong here. And we've got the street cred to prove it…
I've been planning parties since the 90s baby and I considered myself a part of the wedding industry at my inaugural flower girl debut at age 7. Since then I've served couples and their families at a prestigious club in Pittsburgh, served as the events coordinator in my sorority, planned my cheerleading squads summer camp, officiated hundreds of beach wedding elopements, dabbled in florals, absorbed all I could as a wedding coordinator and finally had the courage to do the whole dang thing.
I fell in love with having my hands in all aspects of weddings and events as a planner. Basically, throwing iconic parties are my life’s work.
collective > competition, doing it all the way, unreasonable hospitality, making it fun, uncomfortable growth, deep thoughtfulness, irresistible personality
copying, people pleasing, boring expectations, mean people, vanity, vanilla
Our name 'red velvet' is a reminder to embrace your right to be extra in a vanilla world
And if you want to know who I am in 20 seconds...
In the words of the great Martina McBride, this ones for the girls. My passion is to connect with you and make your wildest dreams come true together. I'm like the party bestie you dreamed of but with over a decade of event experience with all the dos and don'ts (anddd...with Jacksonville's best vendors on speed dial). The greatest gift you can give yourself is peace and presence on your best day yet.
My team and I are committed to giving you the Red Velvet planning experience you deserve that feels just as fun and personal as the celebration itself. You'll come in as a client but, we promise you'll leave as a friend.
I'm a red lipstick, romantic at heart.
I am a foodie enthusiast and my oversized purse is actually just to hold all my snacks and 3 simultaneous drinks
I collect tattoos as life souvenirs and you already know I have a slice of red velvet!
01
Which is why you can always spot me in red and crying in the corner at every first dance
02
03
(hey - I take my cake seriously!)
I’ve planned hundreds of weddings, parties, business bashes
…and I still remember every client, each party, and every smile
04
yes, i always check the menu before the rezy!
“You're only human. You live once and life is wonderful so eat the damn red velvet cupcake!”
And I stand with Emma stone, who once said...
Meet the rest of the Collective
Chelsea is married to her husband John, who she met at Florida State University (Go Noles!). They have two beautiful daughters, and a third baby on the way. She’s a true Floridian, and wishes it was beach weather year round. On the weekends she’s making memories with family and friends, or at your beautiful wedding!
Chelsea Shahawy
Most likely looking for where she put her phone and keys.
lead planner & Wedding Florist
Ashley is from Naples, Florida but has called Jacksonville home for the past 5 years. She’s in the special season of life where every other weekend she’s either attending a wedding or planning one. Ashley enjoys moving her body, hosting dinner parties with friends, and any cozy coffee shop with her kindle.
Ashley Schneller
Voted most likely to refer to watching a TikTok as “market research.”
assistant event planner
meet
meet
and we've been seen in...
5-Star Reviews on Google
100%
Jacksonville Premier Wedding Pro
TOP 3
Happily Ever Afters
200+
Jacksonville, FL
St. Augustine
Amelia Island
St. Johns, FL
Ponte Vedra
+ all of North Florida
A few of my
Favorite things
What kind of party are we planning?
A wedding
Experience the Red Velvet touch
your party
Let's throw an Insta-Worthy celebration
A small business event
Show off your biz & build a community
